Evaluation: Question 4 & 5

4) Who would be the audience for your media product?
5) How did you attract/address your audience?

[I wanted to combine questions 4 and 5 because I thought that explaining who our film is targeted at and how we addressed the audience should go into the same answer.]

We decided to rate our film as a 15, as we were aiming at older teenagers. Although we think this film would appeal to most age groups in this category, we wanted to focus on certain elements of the opening in order to attract our chosen target audience. We felt that we would need to make the characters in the opening scenes relate that that target audience. When the scene changes from the title to a mother and her teenage daughter arguing, we thought that the body language shown, portrayed what was happening, without needing the sound to back it up. We all agreed that this scene in particular would relate to most teenagers and parents of teenagers who may have experienced tension and arguments in their own family lives. The following scene shows the girl running away from home which we hope will make the audience feel sympathy for the character and want to continue watching to find out what happens to her. We also used certain elements within mise-en-scene in order to make the audience feel like they could relate to the teenager. We made sure that the character was wearing something that was simple, so we decided that the character should wear jeans and a jumper. We didn’t want the girl to stand out too much, since she was meant to just be an ordinary girl. As we mainly wanted to relate to teenagers between 15 and 19, we thought that it was best for the character’s age to be unknown to the audience. I think we made it clear that she was also between the age of 15 and 19, which means that a teenager who is watching, may feel relatable if they think that she is the same age as them.